About Us
It’s our business to care.
The Virgin Islands Insurance Association (VIIA) is a unified group of local insurance professionals dedicated to protecting and educating our community. We exist to strengthen, support, and represent the insurance community in the Virgin Islands while educating the public about the important role insurance plays in protecting lives and businesses.
For over 50 years, our members—20 local agencies, brokers, insurers, and adjusters—have been part of the Virgin Islands’ story. Together, they have helped individuals, families, and businesses recover from life’s biggest challenges, including paying out more than $2 billion in hurricane-related claims after the 2017 storms.
Our Mission
We advocate for fair insurance laws, promote professionalism in the industry, and help the public make smart decisions about insurance. We do this through education, training, and by offering resources that support both our members and the wider community. We represent and support the Virgin Islands insurance industry through advocacy, education, and community awareness—while promoting professionalism, transparency, and public trust.
Our VALUES
Service
We are committed to supporting the community across the USVI.
Integrity
We uphold professionalism and accountability in everything we do.
Knowledge
We believe education empowers both our members and the public.
Collaboration
We work together to strengthen our industry and community.
Our Role in the Community
At VIIA, we bring people together. We connect insurance professionals, policymakers, and the public to create a stronger, more informed insurance environment.
Here’s what we focus on:
Advocacy – We serve as the collective voice of the insurance industry, working with lawmakers to shape fair and effective policies.
Education – We provide training for professionals and resources for the public to make insurance easier to understand.
Professional Standards – We promote accountability, ethical practices, and continuing education for our members.
Community Support – We share information, especially during hurricane season, to help the Virgin Islands prepare and recover.
Our Leadership
Officers
President
Sandra Harty Gutierrez
Inter-Ocean Insurance
Vice President
John Harper
Marshall & Sterling Insurance
Secretary
Jessica Grell
Theodore Tunick & Company
Treasurer
Sheri Charles
Family Insurance
Board Members
Sue Boland
Guardian Insurance
Mark Braddell
Great Lakes Insurance
Tami Noel
Red Hook Agencies
Get Involved or Get Informed
Are you in the insurance field? Join us and become part of a professional, caring network. Need more info on insurance? We’re here to help you understand your options.
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